MBA in Corporate Innovation and Startup Disruption with LISNR Founder Rodney Williams

Rodney Williams is the Founder and CEO of LISNR, one of the most disruptive companies in the IoT, or Internet of Things, space and the world of mobile connectivity. You can find Rodney on Twitter (@rodneybwilliams) on twitter and on his company website, LISNR.com.

And he’s got a cool story, because he spent 4 years at Procter & Gamble as a brand manager and is most noted for being the first marketer there to co-write digital patents. So he has some powerful perspectives on corporate innovation.

In this interview, you’ll learn:

  • How Rodney broke free from cubicle nation and started his own company
  • Some creative and unique approaches to problem solving and corporate innovation
  • And some very insightful perspectives on marketing
  • Plus so, so much more.

In my conversation with Rodney, he shares his greatest lessons in marketing, hustle, and leading corporate innovation that has the potential to disrupt massive industries. You’ll hear about what one tech entrepreneur learned throughout his business education, starting with his childhood startup, his 4 degrees (including two masters), and real-life experience at working at one of the world’s largest companies.

Rodney is a fun guy to talk to, which makes him just as fun to listen to.

These show notes were originally posted on Powderkeg

So, please enjoy this interview with Rodney Williams.

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LISNR was launched in 2012 around the core premise that sound can do more. More specifically, using sound to connect more people and devices in ways that had never existed before.

LISNR has grown into the world’s most advanced ultrasonic technology. Their team has created an ultrasonic or inaudible technology; a communication protocol that sends data over audio. They use ultrasonic audio called Smart Tones™ to transmit information. They’ve accomplished functionality that engineers and innovators said was impossible.

LISNR is seriously one of the most disruptive companies in the IoT (or internet of things) space. They’ve raised nearly $15M in capital and have won awards such as a Gold Lion @ Cannes for Most Innovative Mobile Technology and CNBC’s Disruptor 50.

And he’s done all of this headquartered out of Cincinnati, Ohio. Yes, he’s a fellow midwestern entrepreneur, so we were like kindred spirits from the first second of this interview.

Rodney is an innovative strategic thinker who is obsessed with the ways technology will improve our everyday life. He has 4 degrees but most notably two masters, one of which is an M.B.A. from Howard University.

This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you.

DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup.

So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg.

If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powder Keg Podcast.

Did you enjoy this conversation? Thank Rodney on Twitter!

If you enjoyed this session and have 3 seconds to spare, let Rodney know via Twitter by clicking on the link below:

Click here to say hi and thank Rodney on twitter!

COMMENTS?

What stood out most to you about what Rodney shares in this podcast?

For me, it’s the importance of  love of learning and discovery in achieving entrepreneurial success.

You? Leave a comment below.

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These show notes were originally posted on Powderkeg. For more episodes and show notes, check out the Powderkeg Podcast official website. 

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About Matt Hunckler
Matt Hunckler
Matt's a founder and organizer at Verge. He's a connecter, writer, and habitual start-upper.
View all posts by Matt Hunckler