What does the ExactTarget IPO Mean for Startups?

ExactTarget IPOLast week, news broke that ExactTarget is launching down the path of an IPO. The ExactTarget IPO will surely mean an infusion of capital for the 11-year-old enterprise marketing software company. But will tapping into the public market have an impact on the hundreds of startups that are cropping up in the Midwest?

There will be opportunities for ExactTarget employees to take some money off the table following the public raise. Meanwhile, ExactTarget will most certainly have more cash on hand for strategic technology acquisitions or investments.

Will this IPO mean more tech-savvy millionaires to invest in startups? With increased financial security, will there be more tech and marketing telent looking to launch their own software or tech products?

Let us know in the comments below.

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About Matt Hunckler
Matt Hunckler
Matt's a founder and organizer at Verge. He's a connecter, writer, and habitual start-upper.
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  • It's great. I believe that it's a great opportunity for startups in the Midwest to be seen, continue to grow, and begin to be seen as fitting into the scene of the larger startup ecosystems. We've intellectual assets here and this IPO echos the Indiana state motto from the Midwest startup scene, "The Crossroads of America." We're here, We're proud, & We're building great things.