Powder Keg Conference Adds 5 More Entrepreneurial Speakers to Lineup

Attendees of the upcoming Powder Keg conference have reason to rejoice. The two-and-a-half day entrepreneurship conference, to be held in downtown Indianapolis, has added five more high-impact presenters to its already-stacked keynote lineup.

Only a few hundred people will be able to catch these presenters live, since attendance will be limited to this year’s Powder Keg. But there are still some tickets available, so let’s get to know the new headliners:

Julien SmithJulien Smith

New York Times Best-Selling Author

Julien is a bestselling author of two books: the first, Trust Agents, was a New York Times and Wall Street Journal bestseller. His most recent bestseller, The Flinch, has over 100,000 copies distributed. Julien’s upcoming book, The Impact Equation, is due to release October 25, 2012, and you can read more about it on his popular blog, In Over Your Head.


Kate EndressKate Endress

Co-founder and CEO at Ditto

After graduating from Stanford Business School Endress teamed up with two engineers from Google and Nokia to start Ditto, an ecommerce site for designer eyewear with proprietary 3D virtual fitting technology. Earlier this year, Kate and the team at Ditto raised $3 million in a round led by August Capital to further enhance the technology behind the service, and to grow the company’s own eye wear business.


Scott DorseyScott Dorsey

Co-Founder and CEO at ExactTarget

Dorsey Co-Founded ExactTarget, Inc. in December 2000 and has been its Chief Executive Officer and President since December 2000. He is responsible for the overall leadership and direction of ExactTarget and Director of BidPal, Inc. He serves as a Member of Executive Committee at Indy Partnership, Inc.


Sarah Kathleen PeckSarah K. Peck

Founder at Landscape Urbanism

Sarah Kathleen Peck is a writer, designer, storyteller and mover. She is the founder of the award-winning Landscape Urbanism website and leads the communications team for SWA Group, an international landscape architecture and urban design firm. Based in San Francisco, Sarah finds herself constantly moving: she is a 20-time NCAA All-American swimmer who has successfully swam from Alcatraz 9 times, most recently raising $29,000 for Charity: Water and swimming from Alcatraz in her birthday suit as part of the campaign.


Chris BaggottChris Baggott

Co-Founder of ExactTarget and Compendium

Chris is a Co-Founder and former-CMO at ExactTarget, which started as a family dry-cleaning business. He also o-authored the book Email Marketing by the Numbers, one of the most definitive books on email marketing. Chris left Exact Target to start Compendium, a content marketing platform that helps organizations capture and create original content. After a long career as a SaaS entrepreneur, Chris committed himself to making a difference. He bought Tyner Pond Farm, and has immersed himself in learning about “alternative” farming methods.

Get Powder Keg Ticket Info >>

Powder Keg is a Verge production, supported by a passionate, growing startup technology community, including our wonderful sponsors. Learn more about our sponsors, speakers, and conference passes at powderkeg.org

Powder Keg Conference Announces First 7 Speakers

Before we show you what we’ve got up our sleeve, let me give you an idea of how we pulled this off.

Through the awesome support of people like like you, and our close partnership with Exact Target, we’ve been able to bring you some awesome speakers in this inaugural year of the Powder Keg. Since Powder Keg attendees will be joining the Connections 2012 crew for a half day on the first full day of the Powder Keg, we’ll experience some astonishing presentations as well as some of our own…

Scott Case, Startup America

Scott Case

Startup America CEO

Scott is a technologist, entrepreneur and inventor and was a founding CTO of priceline.com. As the CEO of Startup America, Scott now helps build enterprises that use technology, commercial processes, and incentives to create sustainable, scalable solutions to improve people’s lives.

david blaine magic

David Blaine

Professional Illusionist

For more than a decade, David Blaine has been attracting the world’s attention with his high-profile endurance stunts—from being buried alive in New York City for a week to being encased in a six-ton block of ice for three days and three nights, among other amazing feats.


jonathon perrelliJonathon Perrelli

Founding Partner at Fortify.vc

Founder at Plesk, The Shadow Group, eTantrum, SecureSoftware, and SecureForce. he then became an Angel investor in companies like Plaxo, FormSpring, FormStack, and Blackridge. He founded Fortify.vc, a DC-based investment fund and their accelerator, The Fort.



Learn more about Powder Keg >>


zach maier

Zach Maier

Product Manager at foursquare

Zach is the Product Manager at foursquare, where he is building an entirely new way for businesses to connect with local customers. Prior to foursquare, he spent 2.5 years at Google, where he worked to kickstart Google’s social business platform and social search ads teams, as well as a complete redesign of Google’s API.


dave knoxDave Knox

Co-Founder at The Brandery

Dave Co-Founded The Brandery, a Cincinnati-based startup accelerator that was recently named as one of the top programs in the country. Knox has a knack for identifying emerging trends in the digital space and leading innovation. He leads as the the CMO at Rockfish Interactive and Rockfish Brand Ventures.


erik martinErik Martin

General Manager at reddit

Erik has a passion for community and crowdsourced content. At reddit, he leads as the General Manager and helps make online advertising suck less. Erik was also recently named one of Time Magazine’s 100 Most Influential People in the World.


tom searcyTom Searcy

Author and Sales Expert

Tom Searcy is a nationally recognized author and expert in key account sales. His methods of unlocking explosive growth were developed through years of real-world success. By the age of 40, Searcy has led four corporations, transforming annual revenues of less than $15 million to as much as $200 million in each case.


We just released 50 Early-Bird tickets available for purchase now. If you can’t grab one now, don’t sweat it. We’ll make more tickets available at different price tiers later.

Get Ticket Info >>

Powder Keg is a Verge production, supported by a passionate, growing startup technology community, including our wonderful sponsors. Learn more about our sponsors, speakers, and conference passes at powderkeg.org

Are You Getting These Benefits from Mentorship?

I was sitting at my laptop late last night, staring blankly at the screen as the cursor blinked back at me. I’d been here before—sitting with a challenge in front of me without knowing how to even approach getting started.

Maybe you’ve been here before too. I hope you have, because it’s one of the best ways to learn. It’s times like these that remind me why it’s important to frequently rely on others for help. Are you realizing the benefits of building relationships with the right mentors?

Benefits of Mentorship

The Benefits of Mentorship

Get perspective.

That big roadblock you’re facing? Someone has been there before. And that means they have something that could be extremely valuable to you.

It doesn’t matter how challenging or unique your problem feels. If you talk to enough people, I can almost guarantee that you will find someone who can tell you how they tackled that same issue or at least make your problem feel a little smaller. To get this benefit, you have to be open and willing to share a bit of the things that make you uncomfortable and vulnerable. That can be tough, but it’s worth it.

Find opportunity.

I know you’re smart as hell, but sometimes you don’t know what you don’t know. Give yourself a gut check and find someone who has seen more of the field.

The great thing about mentors with perspective is that their unique experiences have equipped them with tools you don’t yet have. But, just like borrowing a tool from your neighbor, you have to be willing to ask.

Gain expertise.

You’re really good as some things. But we all could benefit from filling in some of the gaps with outside insight.

If you’re an enterprising individual (which you probably are, since you’re reading this blog), you’ve fallen on your face more than a few times. The great this is that there are others who have gone before us who have already bloodied their noses with similar face plants. Give yourself the opportunity to learn from those mistakes by watching, reading and listening. Even if you still fail, you’ll fast-track your learning process by giving yourself context to help process what happened.

Establish credibility.

Someone out there is better than you at what you do (or at least perceived that way). Borrow a little brand equity in a way that makes you both look good.

Your customers, investors, and partners size you up before they do business with you. Do yourself a favor and use social proof to help legitimize your position. By surrounding yourself with experienced mentors—whether that’s casually or on a formal board—you not only reassure outsiders, but also reinforce to yourself that your logic is sound.

Learn by example.

Learn by proximity. We humans are adaptive creatures and have some built-in tools that can benefit us greatly if we know how to use them right.

I’m no scientist, but I do remember from basic psychology that our brains are equipped with what are called “mirror neurons.” These neurons fire when we act and observe the act performed by another person. Basically, it causes a logical and emotional response that mimics what we see in others. By spending more time with people who have skills and ability you want to acquire, you’re allowing more neural firings to occur, which strengthens your neural pathways. In short, you learn more.

Here’s your assignment (do this now):

  • What are the top 3 hurdles you’re currently facing in your business?
  • For each of your hurdles, write down 3 names of people who may have faced similar challenges in the past (hint: you should now have 9 names total).
  • Pick one of these names right now and send them a short email asking their advice on a specific subject. They should be able to answer in a sentence or two.

I challenge you (and myself) to be a little more intentional about who you attract as friends and mentors. Because, now is the time to build your support team. And as the famous author and entrepreneur Jim Rohn put it, “You are the average of the five people you spend the most time with.”


Growing Midwest Startup Communities

Verge LafayetteChicago now has programs like 1871, Code Academy, and Entrepreneurs Unpluggd. Indianapolis has The Speak Easy, Indy Hackers, and Verge. But tech innovation and startup community doesn’t stick to the major cities in the upper Midwest.

Companies like Found Ops continue to launch and scale out of campus research parks. New structures and university initiatives provide opportunities for students to found new businesses. As these smaller hubs of entrepreneurial activity grow, new communities form, fresh meetups and events sprout up, and ecosystems unfold.

Here are just a few of the meetups that have launched in Indiana in the past couple of months:

What other startup communities do you see on the horizon? How can we connect the activity and entrepreneurial energy growing out of the Midwest?

5 Reasons You Should Go to The Combine

If you’ve already been, I don’t really need to tell you this. It’s obvious that The Combine tech conference is one of Bloomington’s biggest magnets to attract entrepreneurs and creatives. Here are five reasons why hundreds will flock to southern Indiana on September 27:

The Combine Conference

The Combine Conference: 5 Reasons You Should Go

1.) Get connected.

You’ll find other innovators from around the country in Bloomington on September 27, 28, and 29. It’s a great way to see old startup friends and make new ones. You just might meet a new customer or even your next business partner.

2.) Get inspired.

The speaker lineup is sick. With folks like Ben Huh from I can Haz Cheezburger, and Leah Jones from Olson PR, you know you’ll get some new inspiration to fuel your business.

3.) Learn something.

Not only are there knowledgeable presenters taking the stage but there are also workshops where you can roll up your sleeves and get your hands dirty. Experienced professionals will lead sessions on three different tracks: Startup, Growth, and Build a Game.

4.) Grow your business.

On the second night of the conference, Verge Bloomington will open kick off a mega pitch competition with dozens of startups. Enter to pitch and get an opportunity to gain more exposure and win cool prizes (keep an eye out for more details in the next week). Then, showcase your startup with Tech Cocktail, a tradeshow-style mixer for companies who want to show off what they’ve got. Register here >>

5.) Experience Bloomington.

B-town is badass. I may be partial, since I lived there for three years. But it’s an incredible community with a ton of awesome bars, restaurants and venues. And late September is the perfect time of year to experience it all.

There’s really no excuse not to go. While most tech conference tickets start at $400 and up, this non-profit-run conference wants to make sure that any student or entrepreneur on a budget can experience what Bloomington has to offer. Snag your early bird ticket now for only $99>>

The Potential Behind Connection

Another email hits my inbox. This one is from my old business partner, who I haven’t seen or heard from in over six months.

David had been busy since finishing up his MBA and heading out to the San Francisco Bay area to build his startup. I hadn’t done a very good job at keeping tabs on him since I was working on one of the biggest projects of my career to date (more on that later). This email was an unprompted virtual introduction to a startup founder who, little did I know, I would soon connect with in a much more meaningful way.

Dana SeversonThe founder on the other end of the e-mail thread was Dana Severson, CEO at Wahooly, a growth platform for startups. Part Kickstarter, part Y Combinator, this Minneapolis-based company had huge potential to help a lot of the startups in the Midwest community where I do business. So, we get on a Skype call no more than two days from the initial introduction and get face to face via video chat.

“What the heck is going on in the background there?”

Dana could see that I was Skyping in from a less-than-normal office setting. Small houses the size of tool sheds filled the massive warehouse space behind me. I went on to explain Indianapolis-based DeveloperTown and their mission to build a startup accelerator and community under one roof. Dana was hooked, and I could respect that (I remember feeling the same way when DeveloperTown was explained to me years before, in its concept stage). But that wasn’t the only thing that we connected on.

Without even realizing before the call that this was the same Severson, I had admired his writing on Fast Company and Ad Age. And I discovered that we share a deep admiration for David Ogilvy, the  godfather of advertising. Interests and style aside, we shared an even deeper bond.

Dana and I both built and grew startups in the Midwest.

In less than an hour, we shared war stories, common frustrations, and shared camaraderie for non-coastal startups. It was clear that we had to find a way to collaborate, so we set up an action plan.

Now, Dana is travelling to Indianapolis from the Twin Cities, all the way up in Minnesota, to join us for our next Verge event. He’ll get to dive into our startup community. He’ll experience DeveloperTown first hand, get to work out of our startup co-working space, and meet with some of our startup founders. There’s also a good chance that Dana will collaborate with Verge in its upcoming release of one of the largest projects it has taken on.

Based on how quickly we  were able to connect and find common ground, it’s hard to say what kinds of positive impact this will have on the business with which we’re involved. But I do know one thing…

None of this positive momentum would have manifested if my friend and former business partner, David, hadn’t connected me with Dana.

It probably took him less than a minute to make the introduction and it has such huge potential to create value beyond the initial inertia. Do you have a similar relationship story?

If you think about it, I bet you have more than a few. Imagine if we didn’t leave this to chance. Think about the momentum we can build if we connect with intention and make it a priority.


4 Startup Lessons Learned from The Innovation Showcase

You can learn a lot about business as the emcee of a startup event. As I waited onstage for the next elevator pitch, I wondered if the upcoming presenter would have taken the time to craft their one-minute message or—better yet—rehearse.

One part startup tradeshow, one part pitch competition, and one part investor presentations; this year’s Innovation Showcase put entrepreneurs through the paces as 63 companies sought to raise funding for their companies.

Each startup brought their own flare to their presentation, but the startups that stood out are the ones who made meaningful connections. And they did it with four simple steps:

Step 1: Know what you want.

How can you know if an event was a success if you don’t know what success looks like? Defining what you want out of a tradeshow, conference, or business competition will not only help you track your progress, but it will also galvanize you and your team with a focal point to guide decisions.

The Innovation Showcase had over 750 investors, entrepreneurs, engineers, and other business folks. With the kind of diversity that a large conference brings, it’s possible that you could have great conversations all day, but not have any measurable outcomes from the event. So, set your goals early. Then, you can go to work on designing a roadmap that will get you to the end zone.

Step 2: Plan out your pitch.

Innovation Showcase StageYou have seconds. Not minutes—seconds—to grab the interest of your audience. That means you first have to understand who your audience is. As each company founder took the stage in the Speak Easy at the Innovation Showcase, you could tell within the first three seconds how well each pitch was going fall on the ears of the investors.

By getting a clear picture of who you want to talk to, based on your goals (see Step 1), you’ll be able to better identify when you’re dealing with a real opportunity. Then, you can go about crafting a message that will have the highest likelihood to achieve the result for which you’re striving.

Step 3: Draw your audience in with your booth.

Leave the poster boards and permanent marker at home. That approach was charming at your middle school science fair, but this is your business. On a startup tradeshow floor, there are hundreds of things other than your booth that are vying for your audience’s attention.

This year’s Showcase companies brought motorcycles, interactive touch screens, and carefully designed displays. The ones that consistently drew a crowd were the ones you could tell spent time constructing their booth experience. Don’t leave anything up to chance

Step 4: Exude energy (yes, even when you’re exhausted).

Sounds simple, but executes hard. I know tradeshows and conferences can be physically and mentally draining. But when the lights go on and the doors open, it’s game time.

Near the end of the Showcase, I took the stage with a handful of the country’s most active investors. It was one of the most insightful panels I’ve witnessed (I’ll save all of that advice for a later post). But what really shocked me was that when the panel concluded, there were a couple of companies that had already started to pack up their booths.

Innovation Showcase InvestorsREALLY!? You’re going to invest all of this time and then just pack it up to head home early?

To each his or her own, but I’d suggest sticking around at an event like the Innovation Showcase as long as the organizers will let you hold down the floor. The investors I talked with on the panel still had plenty of energy and interest to speak with startups—even after our in-depth discussion on stage. You never know how you’ll get your next cash-generating opportunity. So, give yourself the best shot at winning and play until the game is actually over.

I was impressed with this year’s Showcase lineup. It was fun to collaborate with the Venture Club of Indiana again and I’m so thankful that our sponsors supported the growing startup community we have here, in the Midwest.

Innovation Showcase Sponsors

I learned a ton from our investor and entrepreneurial presenters. Each event has something new to teach you. So what are some of your biggest lessons learned from doing tradeshows and conferences?

Share in the comments below. . .

The Innovation Showcase: A Startup Tradeshow on Steroids

Last year, close to 1,000 people traveled from around the country to pack the walls of a 30,000-square-foot warehouse in Indianapolis, Indiana. They came to talk with over fifty Midwest entrepreneurs and around one hundred business investors at The Innovation Showcase, an annual conference that combines a startup tradeshow with a 50-startup pitch competition.

This year, the Showcase will burst beyond the walls of DeveloperTown and also fill Indy’s hot new co-working space, the Speak Easy. Attendees can expect the energy and experience to reach a new high:

Why This Startup Tradeshow Works

“We’re coming away with twelve highly-qualified investors who get what we do and have a genuine enthusiasm to explore a deeper relationship.” said Angel Morales, founder of Smarter Remarketer. As one of the fifty showcasing entrepreneurs at last year’s event, Morales had over five hours with interested investors, potential partners, and top startup talent.

Startup TradeshowVenture firms and angels from around the Midwest converged upon the recently-opened DeveloperTown to take in the entrepreneurial energy from the trade show atmosphere and find some of the most fundable deals.

“There are real deals going down here,”said Brad Wisler, co-founder at SproutBox. Even firms like DC-based Fortify VC and Michigan’s Detroit Venture Partners caught flights out to Indy to get in on the action and connect with the the Midwest’s most promising funding opportunities.

This year’s showcase will deliver even more of what investors and attendees want (plus some added surprises) as Verge and the Venture Club team up again to plan and host. Keep an eye out for more news and registration to go live at the end of May. You can sign up for updates and early-bird tickets as well as apply to showcase your company.

Is there a company you’d like to see at this year’s Innovation Showcase? Drop us a note in the comments. As always, we’re looking for the best of the best!


4 Reasons Indiana Entrepreneurs Rock

They’re everywhere. Driven entrepreneurs infuse Indiana business with new life.

Here’s why Indiana entrepreneurs rock:

1.) Indiana entrepreneurs have created a vibrant community.

Organizations like DeveloperTown and SproutBox help grow early and idea stage companies into thriving startups. They’ve even begun to open the floodgates to the general public by generating enormous local press and helping startups get national exposure to help grow their businesses. With the opening of the Speakeasy in Indianapolis and a number of other startup co-working spaces around the state, entrepreneurs now have a place they can collaborate and share.

2.) Hoosier entrepreneurs build rock-solid relationships.

Indiana EntrepreneursGroups like Verge, TechPoint, and The Venture Club architect environments where talented founders and investors can connect and learn together. Indiana entrepreneurs help each other out. And that goodwill goes a long way to build more valuable, higher potential businesses.

3.) Indiana founders are attracting more funding.

Exits like MyJibe and Daily Lunch Deal have whet the appetite of investors to get in earlier on deals to share in the upside potential of successful startups. IPOs like Angie’s List and ExactTarget bring national attention to the Midwest as a land of high returns. As founders continue to execute and build high-growth companies, the capital pool for entrepreneurial endeavors will continue to climb.

4.) Entrepreneurs in Indiana are dynamic and diverse.

We all come from different backgrounds–with unique experiences and expertise. Indiana entrepreneurs excel at connecting the dots between industries, redefining business models, and disrupting the status quo. They’re not bashful and they have the business chops to back it up.

The startup founders in Indiana are unique and ready for anything. They’ve built an impressive momentum that is bringing the state to a new level of business. That’s why, Verge is helping launch Startup Indiana as part of the Startup America network:

We really hope you can make the trip to join us. You deserve to connect in-person with the state-wide startup community and Startup America. But, there are less than 200 spots left for this launch event.

So, get ’em while they’re hot (and available)!

Founder Story: The 5 Startup Principles of Successful Entrepreneurs

I grabbed sushi with David just days before he took the stage in front of two hundred hungry software entrepreneurs. What was intended to be a quick meet and greet turned into a 3-hour information lunch.

That’s because over the past fifteen years, David DeRam founded and grew six successful software companies including Progeny, which helps securely store genetic data. This dude is smart and if you’re not careful, he’ll drop knowledge on you like a ton of bricks.

In our fireside chat on stage, David was able to distill his entrepreneurial knowledge into 6 high-impact principles of successful entrepreneurs. I’ve summarized some of them below, but I recommend you watch the video to get the full color and context:

The 5 Startup Principles of Successful Entrepreneurs

Place your bets wisely.

We’re all sitting at the table with a stack of chips. How we invest those resources steers our trajectory. And successful entrepreneurs know exactly what they’re investing in and why. Ask yourself:

What are your most valuable resources?

Are you hoarding your chips or are you leveraging them to win more hands and build something incredible?

Know when to make your move.

David’s first company started as a sketch on the back of a napkin at a diner. That business idea could have easily stopped there. But, David and his partners were able to find embrace mindset to move towards entrepreneurship.

Continued personal growth is a big factor for successful entrepreneurs. “If you’re not getting stretched, it’s time to make a move,” David says.

We all find our drive in different places. What motivations can you use to get yourself making big moves each day?

Don’t flinch.

Successful-EntrepreneursYou’ve got to believe in what you do. DeRam loves the free e-book, The Flinch, and encourages new entrepreneurs to stand their ground when faces with that fight-or-flight feeling that holds so many would-be founders back.

“Flinch forward, like a boxer,” says DeRam. You can’t always prevent your instinct to draw back or wince, but if you can train yourself to consistently push past what you perceive as pain, this habit will build a positive momentum with a life of its own.

Become the builder.

Own your vision and go to work on creating it. David uses the hand he’s dealt and the chips available to construct a work environment that inspires him and his team. Successful entrepreneurs maintain a crisp picture of what success looks like and each decision is made with that picture in mind.

Are you building your own reality? Or are you waiting for it to come to you?

It’s time to put on those work gloves!

Shift your time paradigm.

As project managers get more experience, estimates tend to get longer and longer as they encounter a wider range of possible problems. Any responsible project manager has to account for these potential setbacks in an estimate, but that doesn’t mean that every project has to be stretched to the max.

“What is the fastest way we could get that done?” DeRam asks his team. This simple question has become the part of the culture at David’s companies. It shifts the paradigm of the team to focus on possibilities instead of limitations.

My talk with David reminds me that some of the most powerful business principles often come in plain packaging. But the plainly wrapped gifts, which DeRam delivered in our fireside chat, deserve a place on the mantle.

Which ones will make the greatest impact on the core of your business?