Midwest Vs. Silicon Valley: Tech Talent and Lifestyle

“We’ve got great talent,” says voicemail inventor Scott Jones. “We just need more of it. And frankly,” Scott continued, “I think many would say the same in Silicon Valley.”

Watch the interview here:


“I hear a lot of complaints from people on the coasts,” Jones laments. The cost of living and other inconveniences of cities like San Francisco have left many yearning for more. This makes areas like the Midwest not only more attractive to employees, but to business owners as well.

Scott Jones on Silicon Valley“Once you find people, they stay put longer here,” Jones says. And with growing entrepreneurial ecosystems outside of Silicon Valley, there are more and more resources to grow a tech startups beyond San Francisco.

“They can never find enough of the great talent,” says Jones. “And that’s what we want to create here at Eleven Fifty.

Scott Jones is the co-founder of Eleven Fifty coding academy based in Indianapolis, Indiana. We’re excited to announce that Eleven Fifty is now an official sponsor of Verge HQ in Indiana, offering exclusive access and unique opportunities to its members. Use code “VERGEhigh5 at registration to save on your next coding course.

Cost of living San Francisco

Why Learn Coding? w/ Scott Voicemail Inventor Scott Jones [VIDEO]

I sat down into the red velvet seats of one of the greatest home theaters in the world. But I wasn’t in New York or Los Angeles.

Voicemail inventor Scott Jones recently made his home (read: mansion) into one of the most ambitious undertakings in the field of education. With the unveiling of Eleven Fifty coding academy, Jones launched a new approach to learning to code software. Full disclosure: Eleven Fifty is a sponsor of Verge. And there are very good reasons why we decided to partner up…

Watch the video below to see Scott’s answer to the question “Why learn coding?” and maybe even more intriguingly… Why Indiana?

So, why learn coding?

C’mon! Are you living under a rock?

I know I’m not the only one getting hit up dozens of times a week asking if I know anyone who “knows how to build iPhone apps” or someone in search of a “technical co-founder.” Coding skills are in high demand.

It doesn’t matter if you know the latest language or not, it’s the underlying principles and thinking strategies of software development that lay the foundation to build great software–whether you want to build the next enterprisey software death star… or just annoy your friends with a new app that will be hotter than Flappy Bird.

Why learn coding in Indiana?

scott-jonesWell, besides the fact that the Indiana startup community’s got it going on, there’s one critical aspect that sets Indiana apart. . .

Immersion.

By hosting their intensive coding courses in the home of voicemail inventor Scott Jones, Eleven Fifty has crafted an immersive approach to learning to code. Walking through the halls (and the sick home theater, and indoor basketball court, and commercial kitchen…), you can feel the knowledge being pumped into the brains of students as they develop real-life apps with hands-on guidance from some of the most talented trainers in software.

There are also several great developer communities and new organizations that are working relentlessly to help more people become more technically proficient.

Why learn coding now?

It seriously has never been easier. If you want to learn to code but haven’t written your first line yet, it’s just because you’re lazy.

Hey, I won’t hold it against you. Just get started. Like… now.

If you want to get a taste of this immersive approach to learning to code, we’ve got something special for you. . .

Use the discount code below for 40% off the Security course

May 28th and 29th. Get the deets and get registered for the course here:

https://elevenfifty.com/course/security/

Code: verge@efa
The code can be entered at the checkout! So… check. it. out. (sorry, I had to)

If you’re within driving distance of the academy, I hope you’ll join us for our May 28th Evolution of Code event at Eleven Fifty. You can register here (while tickets are still available):

evolution-of-code.eventbrite.com

So, let me know where you’re at. . . Are you learning some coding basics? Or wanting to take your technical game to the next level? Let me know in the comments below or shoot me a tweet!

Entrepreneurial Tips from a CPA CEO: Neil Berman on Founding, Leaving, Returning to and Growing Delivra

When the stereotypical entrepreneur is a 20-something with a sales or marketing background shooting for the moon, Neil Berman stands apart. He had a career in accounting before founding Delivra, an email marketing service provider that’s a “unicorn” in its own way.
The company itself is a rarity in the software world: it’s profitable. I spoke with the CEO about the advantages his accounting background gave him and what’s in store for Delivra.

Watch the full interview with Neil Berman here:

Dot-com Boom Beginnings

The year was 1999. Adoption of the Internet was rising rapidly, and Berman wanted in on “what I felt was a really big thing.” A former employer had once told him that if he could find a business that met three criteria – faster, better, and cheaper – he should go for it. Berman’s wife was working for the postal service at that time, and when he compared email communication to regular mail, Berman felt it met all three: “I stuck my stake in the ground and went from there.”

Entrepreneurship, CPA-Style.

Until then, Berman was an accountant: “I still belong to the Indiana CPA Society.” Working on the public side of accounting, he gained an inner look at many companies and what made them successful… or not. When starting his own company, Berman just didn’t buy into the classic entrepreneurial model of raising money, growing as fast as possible, and selling out. Between his conservative mindset and desire for independence, he opted to not seek investors and instead grew organically, initially starting Delivra out of his own home.

“I’ve seen entrepreneurs with great ideas, but the faster they grow, the more money they lose. Then their business collapses, and they don’t really understand why.”

-Neil Berman, Founder and CEO of Delivra

To this day, the company is opening a new regional office every three months without having to raise money or get a bank loan. When mentoring others about entrepreneurial finances, Berman said, “I find that either their eyes glaze over or they’re afraid to ask questions because they don’t want to appear stupid.” He emphasized that it’s vital to understand your business’s key performance indicators, especially what you have to do to break even. “If you’re in school today, take some of those accounting classes that you hate,” he advised wryly. “I didn’t like them either, but it’ll be useful information someday.”

On Walking Away…

NeilBermanLike fellow CEOs Steve Jobs and Howard Schultz, Berman left his own company and returned, but for a very different reason. Six years ago, Berman’s wife became ill and passed away very suddenly. Devastated, he hired a team of five to run the company’s functional departments in his stead and traveled the world: “I didn’t know if Delivra was going to be my future. I had to get grounded again.”

…And Coming Back.

Two years ago, Berman did return: “Coming back home to email software felt comfortable for me. I loved the software business and wanted to take it to the next level.” However, while the company was still profitable, competition had considerably heated up during his absence, and sales had flattened: “What we were doing previously had stopped working.” Berman jumped back into the saddle and set about determining Delivra’s future.

On Consultants and Dirty Laundry.

Since he knew the business, the market, and the competition, Berman had a vision for Delivra’s path forward but hired consultants to help him make a more informed decision. After “doing what consultants do” – surveying and interviewing customers, staff, and people both inside and outside of the industry – they presented a recommendation that aligned with Berman’s hunch but was better defined and more actionable. When working with consultants, Berman stressed transparency: “You need to be communicative about everything. Air the dirty laundry.”

“The Magic Differentiator.”

DelivraToday’s email marketing industry is competitive, but Delivra is investing a lot of money in product development to offer clients a robust marketing solution. But perhaps its biggest differentiator is its focus on building relationships with clients via its expanding network of regional offices and offering them product enablement help up front: “We find that to be a magic differentiator. Although it costs more, we’re going to close more sales, and that’s how we’re going to grow the business.”

A Crash Course on Email Deliverability.

Delivra takes pride in helping its customers’ emails reach inboxes the right way: “Today, delivering email with the blizzard of spam that’s out there is challenging. It’s part science and it’s part art.” Watch Berman’s crash course on email deliverability and list hygiene →

How do you try to apply a financial mindset to your entrepreneurial venture? Comment below!

See Delivra for Yourself on May 14th!

It’s pretty awesome to see what Delivra has built in Indianapolis, Indiana. We use Delivra at Verge and I’m blown away by the people at this company. Come meet them for yourself at Delivra’s open house on May 14th. Hope to see you there! Click here to RSVP →

Transcript: show

How to Steal the Best Digital Marketing Ideas

Eric Clapton MasteryEric Clapton became a guitar god by first practicing riffs created by blues guitar legend Robert Johnson. Clapton developed his own style as he listened to other artists, played with new bands, and found the guitar licks that he grew to love.

Becoming a master of digital marketing is no different.

But first, you’ve got to get the right stuff into your brain (Clapton wouldn’t have become Clapton if he’d imitated amateurs). If you want to master digital marketing idea generation, you have to first get comfortable with borrowing things that work elsewhere.

Use this 20-minute daily practice to steal the best digital marketing ideas for your start up or growing company.

Become a magnet for digital marketing strategy ideas.

Set aside 20 minutes a day. Go ahead and block it out on your calendar so you commit to it. Then use the time as follows:

First 5 minutes: Choose the 10 best growth articles of the day.

Skim through the 3 best marketing ideas bubbling up on the internet that day. You can subscribe to company emails that you like to find fresh digital marketing ideas. But I like to use Q&A and user-submission tools to help me identify what’s worth reading and what isn’t. I highly recommend:

During this first 5 minutes, you should simply identify the 5-10 most compelling articles. Identify these by finding the submissions that have the most upvotes, comments, or keywords in the title that indicate the article might be particularly relevant to your business.

Pro Tip: You can do this process even more quickly by hold shift while you click each tab. This will open the article in a new tab without changing windows and allow you to complete this first part of discovery quickly.

Second 5 minutes: Identify the best digital marketing ideas.

Is it worth reading every word of every article that catches your attention online? (hint: probably not)

digital marketing ideas

Get in the habit of good skimming technique by taking the 5-10 articles identified in your first 5 minutes of discovery and forcing yourself to review the article in 30 seconds or less. Do this by reading through the headlines and subheads, bolded words, and key phrases (which generally appear in the first and last sentences of paragraphs).

Your goal here should be to find the best 3 articles for you to dig into and really comprehend. These should be articles that challenge you to think in a new way or learn something new.

Third 5 minutes: Dig in.

Now that you’ve figured out where the gold is hidden, it’s time to put on your headlamp and headlamp. Because, we’re going mining!

In each of your final three digital marketing ideas, look for explicit tactics that are tied to measurable outcomes. As you identify clear tactics, jot some notes on how you might apply those same marketing tactics to your business. Here’s an example of a digital marketing concept:

“Add a live chat function on product pages”

Keep it brief, but descriptive. If necessary, add a couple of extra thoughts on how you could make this marketing idea work for your business. We’ll need that for the final step.

Final 5 minutes: Build out one digital marketing idea.

You should have about 7-10 concepts from three articles at this point. Now it’s time to identify and dig in once again.

Rank your marketing concepts by potential impact to your business or ease of implementation, depending on your current work capacity. Write a number to the left of each concept statement indicating which should be top priority (number 1).

Then, take your number one idea and bullet out a few more notes on that concept:

  • What existing campaign or marketing strength would this concept leverage?
  • Given your existing marketing strategies, what kind of impact could you expect to your key metrics? Write these down as rough goals.
  • How quickly could you expect to implement? Jot down what you think might be a good goal.

Save these notes to review at the end of each week. This is an important step for getting your marketing ideas implemented

Make your digital marketing idea your own.

Using this 20-minute daily practice with allow you to see enough digital marketing ideas to come up with your own ideas. By giving yourself some time between initial idea generation and review at the end of each week, you’ll give your subconscious the space it needs to gestate.

By making this a daily habit, your brain will begin to see patterns in digital marketing ideas. This discipline will help you steal and implement the best ideas, and give our business the biggest opportunities by making them your own.

BONUS: How to Get the Best Marketing Ideas before they hit the Internet

Pssst… here’s a little secret that the best entrepreneurs and marketers don’t want you to know…

The very best marketing ideas are usually shared at industry conferences months before the case studies get shared publically on the internet. This gives you time to capture the market and refine before others start stealing the same marketing ideas.

Join the MBO Digital Marketing Conference and Ideate Like a Boss

Verge HQ teamed up with one of the Midwest’s best digital marketing conferences, MBO. We’re hosting our pitch night this Wednesday, April 29th. We’ll have a panel of marketing tech thought leaders, as well as some of the most innovative software companies presenting their tech and marketing.

But just for you, you can attend the entire MBO conference and get more than $60 off your registration with the code VERGE15.

Register now >>

MBO Indy

 

 

 

It’s no secret that Indianapolis is a leader in Marketing and Tech. I hope you’ll join us!

 

From Open Waters to Red Oceans: T.A. McCann’s Adventure as a Successful Sailor and Entrepreneur

T.A. McCann is one of the few people on the planet who can claim astronomical success in not one but two areas; in his case, sailing AND entrepreneurship. But are they that different? I sat down with the tech company founder and America’s Cup winner about both bouncing back from failure and tips for achieving success.

Watch the full interview with T.A. McCann here:

Adventures in Entrepreneurship and Sailing with T.A. McCann

sailing and entrepreneurshipMcCann got the entrepreneurial bug around the tender age of 12 when he started a lawn care business: “The feeling of independence and being able to control my own destiny has always been important to me.” Perhaps that’s why, after graduating from Purdue (which is still going strong when it comes to shaping entrepreneurs!) and becoming a mechanical engineer, he quit to pursue the freedom of the open waters. An accomplished professional sailor, he won the America’s Cup in 1992.

What do Sailing and Entrepreneurship Have in Common?

Quite a lot, in fact! In his blog post on the subject, McCann observes that the skill, engineering excellence and perseverance shown by Larry Ellison and his victorious Oracle Team USA are “all things that go into a building a successful startup.” From finding a competitive advantage to working under a deadline, watch McCann draw all the parallels →

“If you’re only achieving at 20%, the goal is too hard. If you’re achieving at 100%, then the goal is too easy.”

-T.A. McCann, Sailor / Entrepreneur / Investor

Resetting the Goal Posts.

TA MccannMcCann’s sailing career was not without some setbacks. When competing in the Whitbread Round the World Race (now called the Volvo Ocean Race), his team was closing in on victory when suddenly, the mast fell down. Bitterly disappointed, almost everyone on the team wanted to quit. But in the three days it took to get back to land, a transformation from despair to hope took place: “We tried to find what we could salvage. Could we still win the last leg? Could we actually complete the race?” After resetting the goal posts, the team did in fact win the last leg handily and achieved a lot of reset goals.

“We just showed up at the wrong time.”

Not every entrepreneurial venture was a success, either. McCann returned to the tech world from sailing in the late 90s – in the midst of the dot-com bubble – with a startup called Helpshare: “It was a reasonably good idea, and we had built the company properly, but right when we were planning to go raise money, the crash happened.”

The Case For Corporate Experience.

ta-mccann-americas-cupThe loss was devastating, and McCann ended up joining Microsoft. During his three years there, he financially and emotionally recharged while still innovating and learning skills on the scale of a large company, “things that are different than what you need to learn for a startup,” like how to build software for hundreds of millions of customers in 123 languages. Eventually, a venture capitalist McCann had worked with through the product he had built for Microsoft Exchange invited him to become an entrepreneur-in-residence.

Entering a Red Ocean.

In 2008, McCann launched Gist amid several competitors already in the content discovery space. It started with the goal bringing users relevant news but evolved, using integrations with Google’s and Twitter’s APIs, into a social address book: “If I have all of my contacts in one place, and the system can give me news both about them and by them, then I can use to better understand them, and by understanding them I can build better relationships with them.” Through consistent customer feedback, Gist evolved into a relationship manager and caught RIM’s eye, which acquired the company in 2011.

The Importance of Building Relationships.

rival iq ta mccannWhen I asked him for advice he would give to entrepreneurs, McCann underscored the importance of building relationships for recruiting, reaching thought leaders, courting investors, and finding customers: “The stronger a relationship is, the more likely someone is going to do something for you or recommend you or your product to somebody else.” His most recent tech venture, Rival IQ (which we use at Verge, and I highly recommend), can help you learn how to best build relationships with customers through data-driven marketing. McCann also shared his 5-3-2 Rule for building relationships on social media. Watch him explain the strategy →

Want to learn even more from T.A. McCann?

Join 1,000 founders, investors, and builders at this year’s Innovation Showcase in July! A limited number of Early-Bird tickets are available for the full conference with more than 70 fundable companies. Reserve your spot here →

Raw notes/timestamps:  show

Verge is Open For Service and So Is Indiana

“You might not have heard about it, but Indiana’s killing it in software and tech. We’re growing like crazy.”

That’s what I said this morning at my out-of-state coffee meeting. This is the same level of enthusiasm with which I share our tech growth story every time I tell it. Whether I’m in Silicon Valley, DC, or Kansas City—I always deliver our Hoosier story with confidence and conviction.

And the story is usually met with intrigue and excitement. But this morning was different.

“We’re growing like crazy,” I said.

“Well… until now,” the guy on the other side of the table replied. His words slapped me across the face. My blood pressure started to raise and my first reaction was to tell him he was wrong. But part of me felt like I deserved it.

The past several days have been difficult for people living in Indiana. The Indiana Religious Freedom Restoration Act (RFRA) has generated a violent storm of negative attention for the state we call home. The new law communicates a set of values that my community and I just don’t support.

“But I didn’t do this,” I thought to myself. “I didn’t write the damn bill. And I sure as hell didn’t vote for it.”

But I still feel responsible. I’m proud of how my friends, mentors, and fellow founders from Verge nation have spoken out and taken action regarding RFRA.

The best parts of Indiana were built on the values of inclusion, openness, and service. That’s why Verge supports an #OpenIndiana and will always be #OpenForService.

open-for-service

We’re going to stay focused on building the kind of state we want to live in. And what we want is to keep Indiana open—open to new ideas, people, perspectives, and business. My hope is that our government will take action and I’m encouraged to see that it appears they’re taking this matter seriously.

I’m hopeful that new legislation is proposed and implemented quickly to fix these RFRA and perception issues. In the meantime, let’s continue to celebrate the diversity of our community.

I know you’ll join me in sharing the stories of the people from our #OpenIndiana that are—and always have been—#OpenForService. The Indiana I know cares. The Indiana I know is open and growing.

So, how did I respond to my friend this morning at coffee?

I took a breath, looked him in the eye and said, “Just wait. You’ll see.”

Fresh face. Same community. Better experience.

“Here’s what we’ve got,” Kristian said as he pulled up the final list onto the big screen in the conference room. I leaned back in my chair as I read through the options.

kristian-andersen-studio-scienceIf you’re an entrepreneur, you know that naming a business isn’t easy. But picking a name for a community may be even more nerve racking. It’s not just your organization, it belongs to the group. I could feel the weight of the decision in my gut as I digested each potential name on the list.

“So, what do you think?” Kristian asked after it was clear that I was rereading through the list for the sixth or seventh time. Kristian Andersen is one of the top designers and branding minds in the industry. And as the founder of Indianapolis-based design firm Studio Science, Andersen’s team had crafted a list of about a dozen final options for a new name for our Midwest-based group. The problem was that there were several names in the list that tugged at my curiosity.

“I really like Verge,” I said as I looked to the group for feedback. I was still timid about pushing the group in any direction back then, because much of the magic behind Verge is the ideas, energy, and execution from everyone within Verge nation. Fortunately–and eventually unfortunately–for us a lot of people like “Verge” as a name brand.

We picked our name and the Verge community grew.

verge-community-1

And grew.

verge-community-2

And we’ve learned a lot along the way.

Thanks to leaders in other growing tech communities and our supportive sponsors, we’re now 3,000+ members strong in four different cities in the Midwest, with several more locations on the horizon. Each hub hosts their own pitch nights, where entrepreneurs share their business, technology, and vision with a growing group of investors, founders, and builders. And that takes guts.

Pitch Nights have become a headquarters for bold entrepreneurs building tech businesses outside of the bubble of Silicon Valley. And these Verge headquarters in Middle America have given a heartbeat behind our purpose-driven community.

Now our Verge community is on the verge itself.

verge-community-huncklerTogether, we’ve built a home where you can find candid stories about entrepreneurs and technology on the verge. And we’re building more and more places where you can find that community of sharers.

Since we picked the name for our community back in 2010, several other organizations decided they like using the name “Verge,” too. They each have their own focus and luckily one sharp community member, helped us protect our IP and helped us trademark our name. That’s pretty great, because we’re pretty fond it :)

And our Verge is growing. Soon, you’ll be able to find a geographic HQs north, south, east, and west of our flagship HQ in Indianapolis. We support Verge HQs across the Midwest and anywhere outside of Silicon Valley to support and celebrate entrepreneurs growing tech businesses.  So here’s what you need to know about our next chapter of growth…

VergeStartups.com is now VergeHQ.com

We like to keep things simple. Many of the entrepreneurs in our community have grown their business beyond the startup stage. But they’ll always be on the verge of the next big things. And we’ll be sharing those on the new VergeHQ.com (hint: you’re reading this post now on our site now).

Home page

 

You can find new areas to explore on VergeHQ.com:

  • The COMMUNITY section where you’ll be able to find pitches from founders around the world and entrepreneurial insights you won’t find on other tech or leadership blogs.
  • The ABOUT section that shares our story of growing up in the Verge community
  • The START HERE section that shares many of the tools I’ve used in building businesses in the past and the tools we use today at Verge to keep adding value for our founders. The cool thing is, most of these tools were built by people within Verge nation!

And you can still finds old posts. Here are a few of my favorites:

You can get our best stories and some cool event opportunities delivered to your inbox on our Verge VIP list. Just sign up on VergeHQ.com to get updates. We’ll also be doing some cool new things with social…

On Twitter: @VergeIndy is now @VergeHQ and #VergeHQ

@VergeHQ on TwitterVerge has grown far beyond Indianapolis. You can still find founder stories, investor advice, and snapshots of the Indy community on @VergeHQ, but we’ll be featuring more of our VergeHQs around the country as well.

And here’s where the real potential is.

As we continue to support our community of entrepreneurs as we add new Verge HQs in new cities, we’ll raise the signal for all of Verge nation. When we share and amplify the entrepreneurial stories and new technology built outside the Valley, we build momentum for the Midwest and tech communities on the verge around the world.

As I finish typing up this post, I’m getting ready to step in front of a crowd of 250+ people.

Why? Because tonight in Indianapolis, we’re celebrating Studio Science—the same experience design agency I found myself sitting in four years ago, deliberating over names for our community.

As I left Kristian’s Studio Science offices four years ago, I thanked him and his team for helping us create our new brand. But his response surprised me and stuck with me ever since.

“A brand or a name is just a vessel,” Kristian corrected me. “It’s up to you to fill it up.”

So, thanks to you for helping us fill it up. We’ve built something magical here. I’m so grateful that you’re a part of Verge and I appreciate your support of entrepreneurs everywhere through @VergeHQ and VergeHQ.com.

See you around #VergeHQ

 

 

Entrepreneurs Answer: What’s the Best Startup Lesson You Learned?

What did I learn from that?

This question is a powerful follow-up to every major action you take building a new product or business. But it’s not often that we slow down enough to ask this of ourselves.

We recently asked a handful of entrepreneurs in the Verge community what was the most important lesson they learned in the last year. Luckily, they were able to slow their roll enough to share some thoughtful responses:

It’s a tough question to answer because it often requires humbling introspection. It means giving ourselves a good hard look in the mirror and taking ownership of where we are with our business. And we may not always like what we see.

The lessons are there, but they’re often shrouded by emotion and ego. So, here’s strategy for cutting through the head trash and getting to the good stuff:

1.) List your wins.

What did your business do that you are really proud of? It’s OK to brag here. This exercise is just for you. Make a list. (pro tip: caffeine, moderate alcohol, or even physical activity can be a productive catalyst here).

2.) List what’s wounded.

What did your business do that you are ashamed of or embarrassed by? Oh, c’mon… humble yourself here. You know your business screwed some things up this past year. Find your battle scars and business wounds, and make a nice long list. (pro tip: if you are prone to depression, maybe don’t drink alcohol while you do this). Get through it, and then move on to the next step . . .

Why Start a Business

3.) Ask yourself a simple question.

What was the main decision that led to this outcome? This question works for both wounds and wins. What you’re searching for here is the immediate action that led to the wound or win outcome.

Depending on how large your business is, this may not have been your direct action. Trace it back to the exact who and what of the action that produced your specific outcome.

4.) Keep asking that question.

Now that you’ve identified the direct action that produced your outcome, trace that momentum back a step further. What action or thought process was made by your business that produced your final outcome-producing action? When you find the answer, ask the question again:

What was the main decision that led to this outcome? Boil it down until you trace your steps back to your original entrepreneurial decision.

5.) Write down your answers.

You can map this thought process in a mind map. Or you can write it down as a short story, narrative, or whatever really brings this to life for you. But write the full sequence or strategy down for each big outcome. This ensures that you soak up and synthesize the knowledge that’s been lurking beneath the hustle and bustle of running your business.

When you get all of this out of your head and onto paper, it’s easier to remove the ego and emotion from your business wins and wounds. That’s an important step because emotion and ego have a tendency to distort your perception and prevent you from understanding the larger forces at play.

Once you have your winning strategies and wounding sequences identified, you can take action on your new insight. Develop new habits and business systems that based on these strategies and sequences. Like the entrepreneurs who shared their big wins and wounds from the past year, you can leverage your experiences to build a stronger business.

Make this next year the best one yet!

Entrepreneurs Answer: What’s the Best Startup Lesson You Learned?

What did I learn from that?

This question is a powerful follow-up to every major action you take building a new product or business. But it’s not often that we slow down enough to ask this of ourselves.

We recently asked a handful of entrepreneurs in the Verge community what was the most important lesson they learned in the last year. Luckily, they were able to slow their roll enough to share some thoughtful responses:

It’s a tough question to answer because it often requires humbling introspection. It means giving ourselves a good hard look in the mirror and taking ownership of where we are with our business. And we may not always like what we see.

The lessons are there, but they’re often shrouded by emotion and ego. So, here’s strategy for cutting through the head trash and getting to the good stuff:

1.) List your wins.

What did your business do that you are really proud of? It’s OK to brag here. This exercise is just for you. Make a list. (pro tip: caffeine, moderate alcohol, or even physical activity can be a productive catalyst here).

2.) List what’s wounded.

What did your business do that you are ashamed of or embarrassed by? Oh, c’mon… humble yourself here. You know your business screwed some things up this past year. Find your battle scars and business wounds, and make a nice long list. (pro tip: if you are prone to depression, maybe don’t drink alcohol while you do this). Get through it, and then move on to the next step . . .

Why Start a Business

3.) Ask yourself a simple question.

What was the main decision that led to this outcome? This question works for both wounds and wins. What you’re searching for here is the immediate action that led to the wound or win outcome.

Depending on how large your business is, this may not have been your direct action. Trace it back to the exact who and what of the action that produced your specific outcome.

4.) Keep asking that question.

Now that you’ve identified the direct action that produced your outcome, trace that momentum back a step further. What action or thought process was made by your business that produced your final outcome-producing action? When you find the answer, ask the question again:

What was the main decision that led to this outcome? Boil it down until you trace your steps back to your original entrepreneurial decision.

5.) Write down your answers.

You can map this thought process in a mind map. Or you can write it down as a short story, narrative, or whatever really brings this to life for you. But write the full sequence or strategy down for each big outcome. This ensures that you soak up and synthesize the knowledge that’s been lurking beneath the hustle and bustle of running your business.

When you get all of this out of your head and onto paper, it’s easier to remove the ego and emotion from your business wins and wounds. That’s an important step because emotion and ego have a tendency to distort your perception and prevent you from understanding the larger forces at play.

Once you have your winning strategies and wounding sequences identified, you can take action on your new insight. Develop new habits and business systems that based on these strategies and sequences. Like the entrepreneurs who shared their big wins and wounds from the past year, you can leverage your experiences to build a stronger business.

Make this next year the best one yet!

Pitch: PactSafe is the 1st Application that Seamlessly Manages, Tracks and Deploys Website Legal Agreements

PactSafe is the first application that seamlessly manages, tracks and deploys website legal agreements. In his August presentation at Verge, Brian Powers unveils PactSafe to the world. Watch his 5-minute pitch here:

PactSafe: Seamlessly Manage, Track and Deploy Your Website Legal Agreements

What is website legal?

  • Terms of Use
  • Privacy Policies
  • Terms and Conditions
  • Disclaimers

PactSafe

The problem:

  • Enforceability
  • Deployment and Management is a Huge Distraction
  • Tracking is Non-Existent

The solution (PactSafe):

  • Maximizes enforceability of website legal agreements.
  • Manages and deploys all aspects of website legal without disrupting development teams.
  • Tracks and records user acceptance of website legal agreements and modifications.

How you can help:

  • Sign Up and Use PactSafe!
  • Spread the Word!
  • Email the founder, Brian Powers if you or someone you know is looking for any of these awesome jobs

How are you currently managing website user agreements? Does PactSafe look like something you would use?